BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
ROOFING LEAD GENERATION

Roofing leads that turn into re-roof estimates.

Bought roofing leads usually go to other roofers too. We build the system that brings replacement buyers to you alone, then books them for an inspection.

  • Roofing
  • Lead generation
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Roofing contractors: full roof replacements, tile and shingle re-roofs, re-roofs ahead of solar installs
What goes wrong
  • Bought leads go to everyone
  • The pipeline fills only after bad weather
  • Every inquiry looks the same
What we run
  • Ads that run before the rain
  • A replacement-only page
  • Inspections that stay booked
  • Follow-up through the bid
Judged on
  • Cost per booked inspection
  • Replacement share of booked inspections
  • Inspection to signed roof rate
  • Signed roofs by ad
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Lead generation for roofers: what goes wrong.

01

Bought leads go to everyone

Directory and marketplace leads often reach several roofers at once. The homeowner picks whoever calls first, and price becomes the whole conversation.

02

The pipeline fills only after bad weather

If demand shows up with the storms, you’re booking re-roofs when tear-offs are hardest to schedule and every roofer is bidding.

03

Every inquiry looks the same

A flashing fix and a full tile re-roof come through one form, and your estimator drives out to both before anyone knows which is which.

WHAT WE RUN

Built for roofers. Run by us.

Ads that run before the rain

Video from your own tear-offs runs from late summer into fall, aimed at your service area, license number visible in every ad.

A replacement-only page

Material options, a rough price by square footage, and photos from your re-roofs. Nothing on it invites a repair call.

Inspections that stay booked

Homeowners pick their own slot, get a confirmation text naming who’s coming, plus a reminder 24 hours out.

Follow-up through the bid

After the proposal goes out, short check-ins keep you in front of the homeowner while other bids come in.

AN EXAMPLE WE WROTE

Example: one re-roof lead path, ad to signed bid (a sample we wrote, not a client campaign)

  1. 01Ad: 30 seconds of your crew mid tear-off. Owner on camera: “If your roof is past 20 years, here’s what we usually find under it.”
  2. 02Page headline: “Thinking about a new roof? Get it inspected before the rain.”
  3. 03Questions: repair or replacement, roof age, current material, own or rent, ZIP code.
  4. 04Booking: your estimator’s open inspection slots, chosen by the homeowner.
  5. 05Within a minute: a text with the date, who’s coming, and what gets checked.
  6. 06After the bid: check-ins on day 2, day 5, and day 10 unless they reply or sign.
Judged on
  • Cost per booked inspection
  • Replacement share of booked inspections
  • Inspection to signed roof rate
  • Signed roofs by ad

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Roofing lead value: what’s a roof replacement lead worth?

Leak calls and full tear-offs land in the same inbox. Price the leads you want, the replacements, so you know what to pay for them.

35%
40%
30%

Each lead is worth (revenue): $2,160

Each lead is worth (revenue)$2,160
Gross profit per lead
$756
Leads per signed job
8.3

$18,000 project, 35% margin, 40% of leads booked, 30% of estimates closed.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full roofing lead value calculator

KEEP GOING

Everything for roofers, connected.

STRAIGHT ANSWERS

Questions we hear.

Is it better to buy roofing leads or generate my own?

Bought leads are quick to start and shared by design. Your own system takes setup, but every homeowner who books came to you, saw your work, and answered your questions first. Some roofers run both for a while and compare cost per signed roof.

Do you need my pricing to generate leads?

Enough to show an honest ballpark by roof size and material. Your line-item pricing stays with you. The range just keeps homeowners from booking with a number in mind you can’t meet.

What do you need from me to get started?

A filming day on an active tear-off, your service area, the materials you install, who on your team runs inspections, and access to your ad accounts or permission to set them up.

Do you guarantee a number of roofs?

No. Signed roofs depend on your market, budget, pricing, and how your team sells the inspection. We report what the system produced, from ad to signed contract, so you judge it on real jobs.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes