Wasted visits
Booked estimates × no-show rate. These are trips that ended at a locked door or a homeowner who forgot.
Your estimator drives out, knocks, and nobody answers. Add up how often that happens and what it puts at risk.
By the BlueSmith team · Updated
Revenue at risk per month: $22,500
20 booked estimates, 15% no-shows, 30% close at $25,000, $150 per wasted visit.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
Enter booked estimates per month and the share where nobody shows.
Add your close rate and average project value.
Add what one wasted visit costs you in time and fuel.
Booked estimates × no-show rate. These are trips that ended at a locked door or a homeowner who forgot.
Wasted visits × cost per visit. Price your estimator’s hours plus the drive, not just the gas.
Wasted visits × close rate × average project value. It assumes those homeowners would have closed at your usual rate if they’d been home.
25 booked estimates, 20% no-shows: 5 wasted visits. At $120 a visit, $600 in direct cost. At a 30% close rate and $12,000 average job, $18,000 in revenue at risk.
No. It’s arithmetic on your inputs. Some no-shows had already gone with someone else, and a reminder won’t change that.
Any booked estimate where your estimator showed up or dialed in and the homeowner didn’t. Count same-day cancellations too, since the slot is already gone.
A confirmation right after booking, reminders the day before and the morning of, an easy way to reschedule, and asking a couple of qualifying questions before the slot is held.
Because the empty slot also blocked a homeowner who wanted it. Seeing the direct cost makes it easier to justify reminders and confirmation steps.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
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