Shared emergency leads
A homeowner with water on the floor fills out one form and hears from several companies. The first to call usually gets the job, and nobody has built any trust yet.
RESTORATION LEAD GENERATION
Restoration leads you don’t share with three competitors.
Bought leads and referral arrangements can keep crews busy, but the job is never fully yours. Your own lead system puts your name in front of homeowners the moment something goes wrong.
- Restoration
- Lead generation
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At a glance
- Who it’s for
- Restoration contractors: water damage mitigation and drying, fire and smoke damage rebuilds, mold remediation
- What goes wrong
- Shared emergency leads
- Every loss type on one page
- Lead cost judged on the dry-out alone
- What we run
- Search first for active losses
- A page per loss type
- Video for the work people can plan
- Job value from first contact to rebuild
- Judged on
- Cost per inspected loss
- Mitigation jobs by loss type
- Rebuilds kept after mitigation
- Total job value by source
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS
Lead generation for restoration contractors: what goes wrong.
Every loss type on one page
A flooded laundry room, a kitchen fire, and a patch of mold in a closet are different emergencies, but most sites send all three to the same generic form.
Lead cost judged on the dry-out alone
If you only count mitigation invoices, a source that brings rebuilds looks expensive and a source that brings quick extractions looks cheap.
WHAT WE RUN
Built for restoration contractors. Run by us.
Search first for active losses
Budget starts on water, fire, sewage, and mold searches in your service area, because that’s where homeowners turn mid-emergency.
A page per loss type
Each one covers what to do right now, what your crew does on arrival, and how the insurance side usually works, with a large call button at the top.
Video for the work people can plan
Mold remediation and rebuild footage from your real jobs, so homeowners, and the people they ask for a name, already know yours.
Job value from first contact to rebuild
Each lead is followed through mitigation and reconstruction, so spend is judged on the whole job.
AN EXAMPLE WE WROTE
Example: one water-loss lead path (a sample we wrote, not a client campaign)
- 01Search: “water damage restoration [city]” at 6:40 a.m., typed on a phone.
- 02Ad: “Water in your home? See what to do in the next hour, then reach our crew.”
- 03Page: a short first-hour checklist (shut off the water if it’s safe, photograph everything, move what you can), a call button, and a three-question request form.
- 04Questions: what happened, is water still coming in, which rooms are affected.
- 05Within a minute: a text from your company confirming the request and naming who will call.
- 06After mitigation: a scheduled conversation about the rebuild, logged to the same job.
Judged on
- Cost per inspected loss
- Mitigation jobs by loss type
- Rebuilds kept after mitigation
- Total job value by source
Example written by BlueSmith to show the approach. Not a client ad or a result.
RUN YOUR NUMBERS
Contractor CAC: what does it cost you to sign one job?
Cost per lead tells half the story. Customer acquisition cost counts everything you spent and divides it by the jobs you actually signed.
Customer acquisition cost per signed job: $1,500
Customer acquisition cost per signed job$1,500
- CAC as a share of each job’s revenue
- 6.0%
- CAC as a share of each job’s gross profit
- 17.1%
$7,500 a month all-in for 5 signed jobs at $25,000 and 35% margin.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
STRAIGHT ANSWERS
Questions we hear.
Should restoration companies buy leads?
Some do, to fill gaps. The trade-off is that bought emergency leads often go to more than one company, and the homeowner hasn’t seen your work. Leads from your own pages arrive already reading about your crew. Compare sources on full job value, not lead price.
Can you bring in more mold jobs?
Mold is the most plannable work in restoration, so it suits video and pages that explain testing and remediation calmly. We build those, and the questions sort a musty smell from visible growth before anyone books.
How do you handle insurance wording?
We write pages that explain how your team typically works with carriers, in your words, and we never promise coverage. What a policy pays is between the homeowner and their insurer.
What do you need from us to start?
Your service area, the loss types you take, how your team handles calls and after-hours requests today, photos or a filming day on real jobs, and who writes the rebuild estimate.
Your crew is ready for the next job. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
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