BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
REMODELING LEAD GENERATION

Remodeling leads with a real budget attached.

A remodeling lead is only worth something if the budget, timeline, and decision-makers line up with how you work. We build the system that asks before you drive out.

  • Remodeling
  • Lead generation
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Remodeling contractors: kitchen remodels, bathroom remodels, primary suite remodels
What goes wrong
  • Shared leads arrive pre-shopped
  • A name with no budget
  • Long decisions, short follow-up
What we run
  • Filmed on your projects
  • Pages by room
  • Budget, timeline, decision-makers
  • Nurture for the not-yet-ready
Judged on
  • Cost per booked consultation
  • Budget fit of booked consultations
  • Consultation to signed contract rate
  • Signed project value by ad
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Lead generation for remodelers: what goes wrong.

01

Shared leads arrive pre-shopped

Homeowners from lead marketplaces already expect several bids, so the first conversation is about price, not fit.

02

A name with no budget

A phone number tells you nothing about whether they’re planning a vanity swap or a full gut.

03

Long decisions, short follow-up

Remodel buyers can take months. Lead generation that stops at the first call loses the homeowners who just weren’t ready yet.

WHAT WE RUN

Built for remodelers. Run by us.

Filmed on your projects

Video ads from your finished rooms and active jobs, with you and your lead carpenter on camera.

Pages by room

Kitchen, bath, and whole-home pages, each with its own photos, range, and questions.

Budget, timeline, decision-makers

Asked before booking, so your consultation calendar fills with homeowners who match how you work.

Nurture for the not-yet-ready

Homeowners planning for next year get occasional useful messages until they’re ready.

AN EXAMPLE WE WROTE

Example lead path for a kitchen remodel offer (illustration, not a client campaign)

  1. 01Ad: a walk-through of a finished kitchen, with the owner explaining why the island moved 18 inches.
  2. 02Page: the same video, three finished kitchens, a range from your past jobs, and reviews shown as written.
  3. 03Questions: which room, budget range, start window, own or rent, everyone at the consultation, ZIP code.
  4. 04Booking: a design consultation on your calendar. Budgets below the range get a polite note and a smaller-scope option.
  5. 05Not ready yet: a monthly project video and a check-in around the date they said they’d start.
  6. 06Tracking: ad → consultation → signed contract, reported by project type.
Judged on

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Remodeling lead value calculator: what’s one lead worth?

Remodeling leads book less often and take longer to sign. Each one that does can carry a big ticket. Do the math before judging the cost.

35%
30%
30%

Each lead is worth (revenue): $5,400

Each lead is worth (revenue)$5,400
Gross profit per lead
$1,890
Leads per signed job
11

$60,000 project, 35% margin, 30% of leads booked, 30% of estimates closed.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full remodeling lead value calculator

PROOF

Real work. Real jobs on camera.

Client work, shown with permission. Never stock footage.

Video ad · All American RenovationsWritten, filmed, and edited by BlueSmith for a Fresno remodeler.
Project showcase · All American RenovationsReal jobs on camera, cut for paid campaigns and project pages.

Read the full case study

KEEP GOING

Everything for remodelers, connected.

STRAIGHT ANSWERS

Questions we hear.

What makes a remodeling lead qualified?

They own the home, their budget range fits your work, their start window is one you can meet, and everyone who decides will be at the consultation. The questions on the page check each of those.

Should remodelers buy leads from marketplaces?

They can fill gaps, but those homeowners are shopping several companies from the start. Your own ads and pages bring homeowners who chose you after watching your work.

Have you filmed ads for a remodeler?

Yes. We wrote, filmed, and edited video ads for All American Renovations, a Fresno remodeler. That work is shown on this page.

What about homeowners who won’t start for a year?

They go into a long, light follow-up: finished-project videos and an occasional check-in, timed to when they said they might start.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes