BlueSmith
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What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
GOOGLE ADS FOR HVAC

Google Ads for HVAC that pay for installs.

HVAC search splits between people who need a tech today and people pricing a new system. Both are worth something. They need different campaigns, budgets, and pages.

  • HVAC
  • Google Ads
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
HVAC contractors: ac and furnace replacements, heat pump installs, ductless mini-splits
What goes wrong
  • Emergency and install budgets mixed
  • Parts and brand-support searches
  • Every click goes to the homepage
What we run
  • Campaigns split by intent
  • Negatives for HVAC noise
  • Budgets that follow capacity
  • Bookings tied to installs
Judged on
  • Search cost per booked in-home visit
  • Installed systems by campaign
  • Search terms producing estimates
  • Repair vs. replacement share of spend
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Google Ads for HVAC contractors: what goes wrong.

01

Emergency and install budgets mixed

With one campaign, a hot week of repair searches burns the budget meant for replacements.

02

Parts and brand-support searches

Searches for filters, parts, or an equipment maker’s customer service trigger ads if nobody adds negatives.

03

Every click goes to the homepage

A heat pump searcher lands on a page about maintenance plans and duct cleaning, then tries the next result.

WHAT WE RUN

Built for HVAC contractors. Run by us.

Campaigns split by intent

Replacement, repair, and ductless run separately, each with its own budget and page.

Negatives for HVAC noise

Filters, parts, thermostat manuals, HVAC school, and tech jobs blocked before launch.

Budgets that follow capacity

Replacement spend holds steady; repair spend rises or falls with open service slots.

Bookings tied to installs

Online bookings matched to installed systems, so you see which keyword groups sold equipment.

AN EXAMPLE WE WROTE

Example campaign split for an HVAC account (illustration, not a client account)

  1. 01Campaign 1, Replacement: “AC replacement,” “heat pump installation,” “new furnace cost” → replacement page → comfort advisor’s calendar.
  2. 02Campaign 2, Ductless: “mini split installation,” “ductless AC for garage” → ductless page.
  3. 03Campaign 3, Repair (optional): “AC not cooling,” “furnace repair” → service booking → dispatch.
  4. 04Shared negatives: filters, parts, manual, jobs, school, salary, DIY.
  5. 05Budget rule: replacement budget stays fixed; repair budget scales to open service slots.
  6. 06Reporting: installed systems from campaigns 1 and 2, service tickets from campaign 3, never added together.
Judged on
  • Search cost per booked in-home visit
  • Installed systems by campaign
  • Search terms producing estimates
  • Repair vs. replacement share of spend

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Break-even ad spend: how much before you stop making money?

Every ad budget has a line where the jobs stop paying for it. Find that line before you get near it.

35%

Break-even monthly ad spend: $32,000

Break-even monthly ad spend$32,000
Gross profit those jobs bring
$35,000
Break-even ad spend per signed job
$8,000

4 signed jobs at $25,000 and 35% margin, minus $3,000 in other fees.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full break-even ad spend calculator

KEEP GOING

Everything for HVAC contractors, connected.

STRAIGHT ANSWERS

Questions we hear.

Should HVAC companies run repair ads on Google?

If you have techs to keep busy, yes, in their own campaign. Just don’t let repair share a budget with replacements, or one hot week will spend it all on repair clicks.

Is Google better than Facebook for HVAC?

They catch different moments. Google finds people already searching, which skews toward urgent need. Facebook reaches owners of older systems before they search. We usually start with Meta and add search once the replacement page books well.

What about Google Local Services Ads?

They’re a separate Google product that charges per lead. Some HVAC companies run them alongside search ads. We manage standard search campaigns that point to your own pages.

Do you manage our Google Business Profile too?

When Google is in your scope, yes: services, photos from recent installs, and service-area settings kept current.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes