The budget gap kills evenings
Plenty of homeowners picture a kitchen at a fraction of what it costs. Find that out in their living room and the evening is gone.
REMODELING CONTRACTORS
Remodeling marketing for signed kitchens and baths, not tire kickers.
Remodels sell on trust, and homeowners take their time deciding. We film your finished work, show a realistic price range up front, and stay in touch until they book.
- Kitchen remodels
- Bathroom remodels
- Primary suite remodels
- Whole-home renovations
- Room additions
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation
At a glance
- Who it’s for
- Remodeling contractors selling projects worth an in-person estimate
- Typical projects
- Kitchen remodels
- Bathroom remodels
- Primary suite remodels
- Whole-home renovations
- Room additions
- Where it breaks
- The budget gap kills evenings
- Decisions take months
- They need to see it first
- Referrals come in waves
- How it works
- Attention: ads homeowners stop for
- Offer: pages that make them want to book
- Sales: booking and follow-up that holds
- System: tracking that improves it monthly
- What the page asks first
- Which room or project are you planning?
- What budget range are you working with?
- When would you like the work to start?
- Do you own the home?
- Will everyone making the decision be at the consultation?
- What’s the ZIP code of the project?
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
REMODELING REALITY
Why remodelers lose good jobs before the estimate.
Decisions take months
Homeowners save photos, talk it over, and collect quotes. The remodeler who stays in touch through that stretch is still in the running.
They need to see it first
Before they let a crew into the house for weeks, homeowners want to see a kitchen or bath like theirs that you actually built.
Referrals come in waves
Good referral years still arrive in bunches. Slow stretches show up with little warning and no way to turn demand back on.
YOUR ENGINE
The acquisition engine, built for remodelers.
Four parts. Each one multiplies the others. Here’s where they break in your trade, and what we install.
What breaks
Stock photos and “quality craftsmanship” ads that look like every other remodeler in town.
What we build
Video ads filmed on your finished kitchens and baths, with you and your crew on camera, run to homeowners in the areas you want to work.
What breaks
A gallery and a contact form, so the first real price conversation happens at the kitchen table.
What we build
A page for each project type, with an estimate calculator that shows a realistic range from your own jobs before anyone books.
What breaks
Homeowners say “we’re still thinking” and nobody checks back for a month.
What we build
Self-booking that asks for every decision-maker to attend, reminders before the visit, and follow-up for homeowners who aren’t ready yet.
What breaks
You know a job came from “Facebook,” but not which ad, which page, or which project type.
What we build
Tracking from ad to booked consultation to signed contract, so budget moves toward the remodels that actually close.
WHAT WE RUN
Ads that sell the job. Pages that qualify it.
Ad angles that work for remodelers
The walk-through
A before-and-after tour of a finished kitchen, filmed on the job, with the owner explaining one decision that made it work.
Straight talk on price
Say what a full bathroom remodel typically runs with your company, then invite homeowners to price theirs in the calculator.
Meet the crew
Short clips of the people who will be in the house, because letting strangers in for weeks is the real worry.
Design to done
One project from layout to final punch list, so homeowners see how you run a job, not just how it ends.
Before anyone books, the page asks
- Which room or project are you planning?
- What budget range are you working with?
- When would you like the work to start?
- Do you own the home?
- Will everyone making the decision be at the consultation?
- What’s the ZIP code of the project?
So the homeowner on your calendar already fits your jobs, your area, and your price range.
GO DEEPER
Every part, for remodelers.
RUN YOUR NUMBERS
What’s a remodeling lead actually worth?
Example numbers for a remodeling business. Change them to yours.
Each lead is worth (revenue): $5,400
Each lead is worth (revenue)$5,400
- Gross profit per lead
- $1,890
- Leads per signed job
- 11
$60,000 project, 35% margin, 30% of leads booked, 30% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
PROOF
Real work. Real jobs on camera.
Client work, shown with permission. Never stock footage.
REMODELING BY CITY
Remodeling marketing, city by city.
Local playbooks for remodelers: what’s different about each market, and what we’d run there.
Central ValleyRemodeling in FresnoCentral ValleyRemodeling in ClovisSan Francisco Bay AreaRemodeling in San JoseCentral ValleyRemodeling in BakersfieldCentral ValleyRemodeling in VisaliaCentral ValleyRemodeling in MaderaCentral ValleyRemodeling in MercedSan Francisco Bay AreaRemodeling in San FranciscoSan Francisco Bay AreaRemodeling in OaklandSan Francisco Bay AreaRemodeling in San MateoSan Francisco Bay AreaRemodeling in FremontSan Francisco Bay AreaRemodeling in Palo AltoSacramento RegionRemodeling in SacramentoCentral ValleyRemodeling in StocktonCentral ValleyRemodeling in Modesto
STRAIGHT ANSWERS
Questions we hear.
Won’t showing a price range scare homeowners off?
It screens out people who were never going to sign at your number. You set the range from your real jobs, and homeowners who book after seeing it walk in with realistic expectations.
We’re design-build. Does this still fit?
Yes. The page and questions can lead with design, and the booking can be a design consultation, paid or free, depending on how you sell.
Can you film on an active job?
Yes. We film finished projects, work in progress, and your crew, and we schedule around the homeowner and your crew so the job doesn’t slow down.
Do we need a big portfolio to start?
No. You need enough real work to show what you do well. A few strong projects filmed properly beat a big gallery of phone photos.
Is it only Facebook and Instagram?
Most plans start there because video of finished work shows well on Meta. Google Ads, Google Business Profile, and local SEO are added on larger plans.
Your crew is ready. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes