Export credits changed the pitch
California’s Net Billing Tariff, in effect since April 2023, lowered credits for power sent back to the grid. Batteries and using your own power carry more of the sale.
SOLAR INSTALLERS
Solar marketing that books homeowners who actually qualify.
Solar buyers compare quotes, payback, and financing for weeks. We put your crew and your installs in front of them, and check the roof, the bill, and the deed before your consultant drives out.
- Residential solar installs
- Solar plus battery storage
- Battery add-ons to existing systems
- Main panel upgrades
- Re-roof and solar packages
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation
At a glance
- Who it’s for
- Solar contractors selling projects worth an in-person estimate
- Typical projects
- Residential solar installs
- Solar plus battery storage
- Battery add-ons to existing systems
- Main panel upgrades
- Re-roof and solar packages
- Where it breaks
- Export credits changed the pitch
- Homeowners have heard it all
- Many inquiries can’t buy
- Financing drives the decision
- How it works
- Attention: ads homeowners stop for
- Offer: pages that make them want to book
- Sales: booking and follow-up that holds
- System: tracking that improves it monthly
- What the page asks first
- Do you own the home?
- What’s your average monthly electric bill?
- Which utility serves your home?
- How old is the roof, and does it get much shade?
- Are you interested in battery storage?
- Are you planning to pay cash, finance, or lease?
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
SOLAR REALITY
Why solar installers lose good jobs before the estimate.
Homeowners have heard it all
“Free solar” ads and door knockers made a lot of homeowners skeptical before you say a word.
Many inquiries can’t buy
Renters, shaded roofs, low bills, and roofs that need replacing first all land in a solar inbox.
Financing drives the decision
Cash, loan, lease, or PPA changes the math. Buyers who don’t understand their options stall.
YOUR ENGINE
The acquisition engine, built for solar installers.
Four parts. Each one multiplies the others. Here’s where they break in your trade, and what we install.
What breaks
“Zero-cost solar” ads that pull clicks from renters and people who will never sign.
What we build
Video ads filmed on your installs, with your crew and your license number, that talk straight about cost, batteries, and payback.
What breaks
A form that asks for a phone number and nothing else, then hands the consultant a cold name.
What we build
A solar page with a system estimator based on monthly bill and home size, a plain explanation of batteries under current rules, and the financing you offer.
What breaks
Consultations get booked before anyone checks the roof, the bill, or who owns the house.
What we build
Qualification before booking, a reminder to have the utility bill ready, appointment reminders, and follow-up while they compare quotes.
What breaks
Lead counts look healthy while signed contracts don’t move.
What we build
Tracking from ad to consultation to signed contract, with disqualification reasons logged so the ads stop paying for them.
WHAT WE RUN
Ads that sell the job. Pages that qualify it.
Ad angles that work for solar installers
Batteries, explained
Your installer explains in under a minute why storage matters more under California’s current rules.
Still here in ten years
Show your team, your trucks, and your license number. Homeowners want a company that will answer the phone after the install.
Your bill, your system
Invite homeowners to enter their monthly bill and see a system size and price range without sitting through a pitch.
Install day
Follow one install from racking to final inspection so buyers see the work behind the quote.
Before anyone books, the page asks
- Do you own the home?
- What’s your average monthly electric bill?
- Which utility serves your home?
- How old is the roof, and does it get much shade?
- Are you interested in battery storage?
- Are you planning to pay cash, finance, or lease?
So the homeowner on your calendar already fits your jobs, your area, and your price range.
GO DEEPER
Every part, for solar installers.
RUN YOUR NUMBERS
What’s a solar lead actually worth?
Example numbers for a solar business. Change them to yours.
Each lead is worth (revenue): $1,875
Each lead is worth (revenue)$1,875
- Gross profit per lead
- $563
- Leads per signed job
- 16
$30,000 project, 30% margin, 25% of leads booked, 25% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
SOLAR BY CITY
Solar marketing, city by city.
Local playbooks for solar installers: what’s different about each market, and what we’d run there.
STRAIGHT ANSWERS
Questions we hear.
Has NEM 3.0 made solar ads harder?
It changed the message. Export credits are lower under California’s Net Billing Tariff, so the ads and page focus on batteries and using your own power instead of selling it back.
Can you filter out renters and bad roofs?
Yes. Ownership, roof age, shade, and bill size are asked before booking. Homeowners who don’t fit get a polite answer instead of a consultant visit.
Do you sell leads to other installers?
No. The ads, the pages, and the homeowners they bring in are yours. We don’t resell anyone to another company.
Will the ads promise savings?
No. The estimator shows ranges based on your pricing, and your consultant builds the real proposal. Promised savings in ads cause problems at the kitchen table.
Your crew is ready. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes