A general contractor in San Francisco sells something a single trade can’t: one team running the permit, the engineer, the subs, and the neighbors from start to finish. The marketing should sell that, not a kitchen photo.
The city’s Mandatory Soft Story Retrofit Program reaches older wood-frame buildings with several units. The person deciding is an owner or manager weighing cost, schedule, and tenants. They want a GC who has worked alongside engineers, so show it.
Big projects in the city go through permit review that can stretch a schedule. Homeowners hiring a GC want someone who has been through it. A page that walks through your process, from drawings to final inspection, does that work for you.
Whole-house work in a condo or shared building can involve co-owners, a board, and the neighbors through the wall. Owners hire the GC who seems able to manage all of them, and that shows in how you handle the first call.
The page asks whether the owner has an architect, drawings, or an engineer’s report yet. Early-stage requests get a planning follow-up track; ready projects book a site walk with you.
On a scheduled shoot we film what owners never see: the morning huddle, protected floors, the sub schedule taped to the wall. It sells the job you actually do, which is coordination.
Building owners get their own ads and page, with questions about unit count, whether engineering is underway, and tenant concerns. Engineering and compliance answers come from you and your engineer, never from our copy.
Example numbers for a general contracting business. Change them to yours.
Each lead is worth (revenue): $9,000
$180,000 project, 20% margin, 25% of leads booked, 20% of estimates closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
It can be, if you do it and can staff it. These are large projects with a specific buyer. We run them apart from homeowner work so each audience sees a message that fits.
Yes. Follow-up for GC projects is built to last months, with project updates from your sites. Owners waiting on drawings or financing stay in touch without your team chasing them.
Yes, on scheduled trips planned around your sites, with travel quoted before we book. BlueSmith has no office in the city or anywhere else.
No. We have no named Bay Area clients and don’t imply any. The only client work we publish is video ads for a Fresno remodeler; your campaign’s tracking will show your own numbers.
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