REMODELING LEAD FOLLOW-UP

Remodeling follow-up for homeowners who need months.

Remodel buyers rarely sign the week they meet you. They compare, save photos, and wait for the right time, so your follow-up has to last that long without becoming noise.

  • Remodeling
  • Lead follow-up
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Remodeling contractors: kitchen remodels, bathroom remodels, primary suite remodels
What goes wrong
  • “We’re still thinking” ends the conversation
  • Half the decision-makers at the table
  • Old proposals never revisited
What we run
  • An instant reply in your voice
  • Reminders that ask for everyone
  • A long, light post-proposal sequence
  • Past-proposal reactivation
Judged on
  • Time to first response
  • Consultations with all decision-makers present
  • Proposals still in follow-up after 30 days
  • Contracts signed from follow-up and reactivation
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Lead follow-up for remodelers: what goes wrong.

01

“We’re still thinking” ends the conversation

The proposal goes out, the homeowner says they need time, and nobody checks back.

02

Half the decision-makers at the table

Without a reminder that both partners attend, the proposal gets explained secondhand at dinner.

03

Old proposals never revisited

Unsigned remodels from last year sit in a folder while the homeowners still live with the old kitchen.

WHAT WE RUN

Built for remodelers. Run by us.

An instant reply in your voice

A text that confirms the request and offers consultation times right away.

Reminders that ask for everyone

Confirmation and day-before reminders that ask every decision-maker to be there.

A long, light post-proposal sequence

Useful messages spread over weeks, paced to the start date they gave you.

Past-proposal reactivation

Unsigned proposals from earlier seasons get a fresh message when your schedule opens up.

AN EXAMPLE WE WROTE

Example kitchen remodel follow-up after the consultation (sample messages we drafted)

  1. 01Same day: “Thanks for walking us through the kitchen, [Names]. Your proposal is attached. Questions are welcome any time.”
  2. 02Day 3: “Here’s a one-minute video of a kitchen like yours, from layout to final walkthrough.”
  3. 03Day 10: “People often ask how we keep the house livable mid-remodel. Here’s how we set up a temporary kitchen.”
  4. 04Day 21: “Our schedule for [month] is filling. Want to talk through a start date?”
  5. 05Monthly after that: a finished-project video until the start date they mentioned, then a direct check-in.
  6. 06Any reply pauses everything and notifies you.
Judged on
  • Time to first response
  • Consultations with all decision-makers present
  • Proposals still in follow-up after 30 days
  • Contracts signed from follow-up and reactivation

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

What’s a better close rate worth?

You’re already paying to get in front of homeowners. See what closing a few more of those estimates would add, without one more lead.

25%
33%

Extra revenue per year: $288,000

Extra revenue per year$288,000
Extra revenue per month
$24,000
Extra signed jobs per month
1.0

12 estimates a month, closing 25% now vs 33% target, $25,000 average project.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full close rate calculator

PROOF

Real work. Real jobs on camera.

Client work, shown with permission. Never stock footage.

Video ad · All American RenovationsWritten, filmed, and edited by BlueSmith for a Fresno remodeler.
Project showcase · All American RenovationsReal jobs on camera, cut for paid campaigns and project pages.

Read the full case study

STRAIGHT ANSWERS

Questions we hear.

How long should a remodeler follow up after a proposal?

Until the homeowner signs, says no, or the start date they gave you has passed. For remodels that can be months, so messages get less frequent over time instead of stopping.

What should remodeling follow-up messages say?

Something useful each time: a finished project like theirs, how you handle a common worry, or a real scheduling update. “Just checking in” on its own gives them nothing to reply to.

Can you follow up on old proposals?

Yes. Past proposals get a reactivation campaign: a short, honest message about current scheduling and an offer to revisit the scope.

Do the messages come from us or from BlueSmith?

From your business, in your voice, under your name. Homeowners reply to your team, not to us.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes