BlueSmith
Login (559) 375-2909See What We’d Build
What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
ESTIMATE CALCULATORS

Estimate calculators for contractors: price ranges before the visit.

Homeowners want a number before they’ll give you an evening. We build calculators that show a realistic range from your pricing, and tell you what they’re planning before you show up.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Part of the engine: Offer · Pages that make them want to book

At a glance

Who it’s for
Contractors in remodeling, concrete & hardscape, solar, and other trades that sell projects worth an estimate
Part of the system
Offer: pages that make them want to book
How it works
  • Learn your pricing
  • Build the inputs
  • Connect to booking
  • Tune the ranges
Judged on
  • Calculator completion rate
  • Calculator to booked estimate rate
  • Range shown vs. estimate written
  • Estimate close rate
Common mistakes
  • Sticker shock at the kitchen table
  • Contact forms hide everything
  • Calculators that guess
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Estimate Calculators: where it breaks for most contractors.

01

Sticker shock at the kitchen table

The homeowner hears a number for the first time after you’ve driven out and measured. The deal dies right there.

02

Contact forms hide everything

No price, no range, no idea. Homeowners who want a ballpark go to whoever gives one.

03

Calculators that guess

Generic plug-ins use national averages that have nothing to do with your pricing, your materials, or your area.

WHAT WE BUILD AND RUN

What’s included.

Built from your pricing

Ranges based on how you actually price the job: size, materials, scope, and site conditions.

Inputs that qualify

The questions double as qualification: project size, timeline, budget comfort, and address.

A range, not a quote

Clear wording that the final number comes from your estimate, so nobody feels baited.

Results sent to your team

Every calculation arrives with the booking, so you know the scope and the range they saw before you call.

HOW WE RUN IT

In order. No guesswork.

  1. 01

    Learn your pricing

    We go through how you price this job type and what moves the number up or down.

  2. 02

    Build the inputs

    Few enough questions that people finish, enough that the range is honest.

  3. 03

    Connect to booking

    The result leads straight into qualifying questions and your calendar.

  4. 04

    Tune the ranges

    We compare the ranges homeowners saw against the estimates you wrote, and adjust.

Judged on outcomes, not activity
WHERE IT FITS

One part of the whole engine.

Attention × Offer × Sales × System. A weak part drags the others down, so we build and run all four.

AttentionAds homeowners stop for
OfferPages that make them want to book
SalesBooking and follow-up that holds
SystemTracking that improves it monthly
RUN YOUR NUMBERS

What’s a better close rate worth?

You’re already paying to get in front of homeowners. See what closing a few more of those estimates would add, without one more lead.

25%
33%

Extra revenue per year: $288,000

Extra revenue per year$288,000
Extra revenue per month
$24,000
Extra signed jobs per month
1.0

12 estimates a month, closing 25% now vs 33% target, $25,000 average project.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full close rate calculator

KEEP GOING

Everything connected to this page.

STRAIGHT ANSWERS

Questions we hear.

Won’t a price range scare people off?

It scares off the ones who were never going to sign at your price. Better on the page than at the kitchen table after you’ve spent an evening there.

What if every job is different?

That’s why it’s a range. We build it around what actually moves your price, and the page says the final number comes from your estimate.

Will competitors see my pricing?

They’ll see a range, the same one any homeowner sees. Your line-item pricing and your margins stay with you.

Can the ranges change later?

Yes. When material costs or your pricing change, we update the ranges so the calculator keeps matching your estimates.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes