On Thumbtack, the customer is comparing profiles side by side. With Meta ads, your video is the only contractor on their screen.
By the BlueSmith team · Updated
Our honest takeThumbtack is a fair way to fill a schedule with smaller jobs, especially early on. It gets harder as projects get bigger, because a profile card can’t carry a five-figure decision. For that, a homeowner wants to see your crew and your finished work, and then a page that tells them what to expect. That’s what we build with Meta video ads.
Put in your project value, margin, and close rate. See the most you can pay per lead, per booked estimate, and per signed job before the work stops paying for itself.
Break-even cost per lead: $138
$25,000 project, 35% margin, 15% of gross profit for acquisition, 35% of leads booked, 30% closed.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
Pros generally pay for leads that match the job types, area, and budget they set. The cost depends on the kind of job and the market. Check your account for current terms.
Often, yes. The platform is built for comparing, so expect to be one of a few pros a customer is talking to.
No, but the economics favor them. Filming and a project page take work, so they pay off best where one signed job is worth a lot.
Not necessarily. Keep what’s working while your own ads get built and tested, then compare cost per signed job across both.
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes
