BlueSmith
Login (559) 375-2909See What We’d Build
What we build Video AdsFilmed on your jobs. Written and edited by us.Project Pages + EstimatorsYour work, a price range, a booking calendar.Speed-to-Lead + BookingInstant replies, reminders, and follow-up.
How it works The Acquisition EngineAttention × Offer × Sales × System.How It StartsFive steps, no surprises.Free ToolsLead value, break-even CPL, ad budget.
Who we build for RemodelersKitchens, baths, whole-home projects.RoofersFull replacements, not leak calls.All TradesHVAC, solar, pools, plumbing, electrical, and more.
PLUMBING LEAD GENERATION

Plumbing lead generation for installs, not more clogged drains.

Lead lists and marketplaces sell you the same urgent service calls every other shop is bidding on. We build your own path for planned installs: ads, a page per project, and booking.

  • Plumbing
  • Lead generation
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

At a glance

Who it’s for
Plumbing contractors: whole-house repipes in pex or copper, tankless water heater installs, tank water heater replacements
What goes wrong
  • Shared leads arrive pre-shopped
  • Every lead looks like an emergency
  • No line between ticket and project
What we run
  • Three offers, three pages
  • Reach them before the slab leak
  • A sort before the calendar
  • Tracking by project value
Judged on
  • Booked install estimates per month
  • Cost per booked install estimate
  • Signed project value by offer
  • Leads routed to service instead of estimates
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS

Lead generation for plumbers: what goes wrong.

01

Shared leads arrive pre-shopped

A marketplace lead for a water heater can go to several shops at once. Whoever answers first usually gets it, often at the lowest number.

02

Every lead looks like an emergency

Generic plumbing campaigns attract whatever broke today. Planned repipes and sewer replacements get buried under after-hours calls.

03

No line between ticket and project

When a drain clear and a whole-house repipe each count as one lead, nobody can tell which spend actually paid for itself.

WHAT WE RUN

Built for plumbers. Run by us.

Three offers, three pages

Each of the three offers gets its own ads and its own page, because the homeowner, the price, and the questions all differ.

Reach them before the slab leak

Video from your installs reaches homeowners in your service area while the repipe is still a choice, not a crisis.

A sort before the calendar

A few questions up front send active leaks to dispatch and planned projects to an estimate slot with your install lead.

Tracking by project value

Each lead carries its source through to the signed job, so budget follows the installs that pay, not the ticket count.

AN EXAMPLE WE WROTE

Example lead path for a repipe offer (written by BlueSmith, not a client result)

  1. 01Ad: a 30-second clip of your crew pulling corroded galvanized line out through an access hole, ending on “See what a repipe costs for a house your age.”
  2. 02Page: your plumber on video explaining access holes and patching, then photos of finished patches from your jobs.
  3. 03Estimator: home size, bathrooms, and year built produce a price range from your own past repipes.
  4. 04Questions: Is this your home? Is water leaking anywhere today? Is the repipe this month, this season, or later?
  5. 05Routing: active leaks go to dispatch. Planned repipes book an estimate with whoever quotes installs.
  6. 06Follow-up: a text the same minute, a reminder before the visit, and check-ins during the days they think it over.
Judged on

Example written by BlueSmith to show the approach. Not a client ad or a result.

RUN YOUR NUMBERS

Plumbing lead value: what’s a plumbing install lead worth?

Drain clears keep the trucks moving. Repipes, water heaters, and sewer lines pay for the shop. Price those leads on their own.

45%
45%
40%

Each lead is worth (revenue): $1,620

Each lead is worth (revenue)$1,620
Gross profit per lead
$729
Leads per signed job
5.6

$9,000 project, 45% margin, 45% of leads booked, 40% of estimates closed.

See what we’d build for these numbers

Starts with example numbers. Change them to yours. Arithmetic only, not a promise of results.

Open the full plumbing lead value calculator

KEEP GOING

Everything for plumbers, connected.

STRAIGHT ANSWERS

Questions we hear.

Is buying plumbing leads cheaper than running our own ads?

Per lead, sometimes. Per signed install, it depends on how many other shops got the same homeowner. Building your own takes more setup, and the people it brings in only talked to you. Run your numbers through the calculator on this page.

Do you generate emergency service calls too?

That isn’t what we build. Emergency work is caught by search and a phone someone answers. Our system is built for planned installs, and any urgent request that comes through is routed to dispatch.

Which plumbing jobs are worth building an offer around?

The ones with real ticket size and a decision window: whole-house repipes, tank and tankless water heaters, sewer line work, and water treatment if you install it. We usually start with the one your crew sells most profitably.

Can you promise a set number of repipe leads?

No. Volume rides on your area, ad budget, offer, and the installs your crew can take on. You see everything we run, and the report counts booked estimates and signed repipes.

Your crew is ready for the next job. Is your calendar?

Seven questions. Two minutes. See the one part of your engine holding your projects back.

Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation

Avg response time 2.5 minutes