Roofing marketing in Clovis: re-roofs for owners who plan to stay.
Families who settle in Clovis tend to keep the house for years, so the roof they pick now is the one they’ll live under. They shop on material and warranty, not only on the lowest bid.
We work with Clovis contractors from Old Town out to the newer neighborhoods on the north and east sides, and into Fresno and Sanger when your crews cover them too.
Filming
In person: BlueSmith films across Fresno County.
What it costs
Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
ROOFING IN CLOVIS
What’s different here.
Long-term owners buy the better roof
An owner who expects to raise kids in the house through the Clovis Unified years isn’t hunting for the cheapest roof that passes. They want to know what lasts and what the warranty covers. Ads that walk through material choices meet them where they already are.
HOA rules on color and material
Many newer Clovis subdivisions review exterior changes, and a roof is about as visible as it gets. A homeowner who signs before checking may wait weeks on approval. Asking about it on the page keeps your start date honest.
Older roofs near Old Town
Homes on the older streets around Old Town Clovis can carry layers of past roofing and decking that needs work once the old material comes off. Those jobs price differently, and the owner should hear that before the bid, not halfway through the tear-off.
WHAT WE’D RUN
Built for roofers in Clovis.
A range for each material
The page lists the roofing you install with a range for each, built from your Clovis jobs. Owners compare on their own time and book an inspection once they know which option they want to talk through.
HOA paperwork in the follow-up
When a homeowner says the house is in an HOA, follow-up sends what associations usually ask for: the material spec, the color, and a short description of the work. Approval moves while your schedule fills.
Old Town and subdivisions, split
Older-home tear-offs and first replacements on newer roofs run as separate ads with their own footage. Each owner sees a house like theirs and a crew that knows what’s under it.
RUN YOUR NUMBERS
What’s a roofing lead worth in Clovis?
Example numbers for a roofing business. Change them to yours.
$
Each lead is worth (revenue): $2,160
Each lead is worth (revenue)$2,160
Gross profit per lead
$756
Leads per signed job
8.3
$18,000 project, 35% margin, 40% of leads booked, 30% of estimates closed.
Yes, in person. We’re based in the Fresno area, so a Clovis tear-off is a short drive. We film the old roof coming off, your crew at work, and the finished job, timed around the homeowner.
Can Clovis run apart from our Fresno roofing ads?
Yes. Clovis gets its own ad areas, its own footage, and pages that name the city. Both can feed one inspection calendar, and tracking shows which side produced signed roofs.
Do you cover the foothills east of Clovis?
If your crews roof up there, yes. Foothill homes get a separate ad set with drive time built into the booking windows, so a long trip only goes on the calendar for a full replacement.
How much should a Clovis roofer spend on ads?
There’s no single number. It depends on your average replacement, your close rate, and how many roofs your crews can take. Ad spend goes straight to Meta, and the roofing lead value calculator shows what a booked inspection is worth to you.
See what we’d build for your business.
Seven questions. Two minutes. See the one part of your engine holding your projects back.