Out-of-area drives
A booking forty minutes past your last job eats the afternoon and rarely turns into signed work.
LEAD QUALIFICATION
Lead qualification that sorts serious homeowners before you drive out.
Every estimate costs you an evening and a tank of gas. We put the right questions in front of the calendar, so the appointments that land are in your area, in your price range, and ready to move.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligation
Part of the engine: Offer · Pages that make them want to book
At a glance
- Who it’s for
- Contractors in remodeling, pool building, general contracting, and other trades that sell projects worth an estimate
- Part of the system
- Offer: pages that make them want to book
- How it works
- List your deal-breakers
- Write the fewest questions
- Route by answer
- Check against signed jobs
- Judged on
- Estimate close rate
- Out-of-area bookings
- Question completion rate
- Booked estimate to signed job rate
- Common mistakes
- Out-of-area drives
- Budget talk saved for the end
- Questions that screen the wrong people
- What it costs
- Ad spend is paid directly to Meta or Google, never through BlueSmith. Setup and monthly management are scoped on a strategy call after the free assessment.
WHERE IT BREAKS
Lead Qualification: where it breaks for most contractors.
Budget talk saved for the end
The homeowner hears the number after the walkthrough, and you learn they had a third of it in mind.
Questions that screen the wrong people
Long forms full of questions nobody uses drive off good homeowners and still let poor fits through.
WHAT WE BUILD AND RUN
What’s included.
Questions written from your declines
We ask what makes you turn a job down, then turn those reasons into a few plain questions.
Service-area check
Zip codes or a drive-time boundary, checked before any time slot appears.
Budget fit against the range
Homeowners confirm the price range they saw works for them before they book.
A polite path for poor fits
Out-of-scope or out-of-area requests get a clear reply instead of silence or a wasted visit.
HOW WE RUN IT
In order. No guesswork.
- 01
List your deal-breakers
Area, job size, timeline, ownership, budget: whatever ends a job for you before the estimate.
- 02
Write the fewest questions
Only the questions that change a decision, in plain words, in an order homeowners answer easily.
- 03
Route by answer
Good fits book. Borderline answers go to a person on your team. Clear misfits get a friendly no.
- 04
Check against signed jobs
We compare the answers with which estimates actually signed, and adjust the questions.
Judged on outcomes, not activity
- Estimate close rate
- Out-of-area bookings
- Question completion rate
- Booked estimate to signed job rate
WHERE IT FITS
One part of the whole engine.
Attention × Offer × Sales × System. A weak part drags the others down, so we build and run all four.
- Project Pages→
- Estimate Calculators→
- Contractor Funnels→
- Lead QualificationYou’re here
- Conversion Optimization→
RUN YOUR NUMBERS
Estimate-to-sale funnel: follow your leads all the way to signed jobs.
Leads drop out at every step: some never book, some don’t show, some don’t sign. See where yours go and what reaches the bank.
Revenue per month: $89,250
Revenue per month$89,250
- Estimates you actually run
- 12
- Signed jobs per month
- 3.6
40 leads → 35% booked → 85% held → 30% closed at $25,000.
See what we’d build for these numbersStarts with example numbers. Change them to yours. Arithmetic only, not a promise of results.
STRAIGHT ANSWERS
Questions we hear.
Won’t questions cut the number of bookings?
Some. The people who drop off at a budget question mostly weren’t a fit for what you charge. You’d rather learn that on the page than in their kitchen.
Should I ask homeowners for their budget directly?
Asking cold for a number tends to get a guess or a skipped field. Showing a price range first and asking whether it fits gives the homeowner something real to react to.
What about homeowners outside my area?
They’re told up front that you don’t cover their address, before they pick a time. If you know someone who does, that can go in the reply.
Can my team override the questions?
Yes. Borderline answers can go to a person instead of a hard no, and your team can always book someone by hand.
Your crew is ready for the next job. Is your calendar?
Seven questions. Two minutes. See the one part of your engine holding your projects back.
Show me where I’m losing jobsFree 2-minute assessment · No pitch, no obligationAvg response time 2.5 minutes